Case Studies
Queensland Police Service - Police Pursuits
Winning a national training award for the Queensland Police Service, this interactive training DVD was designed to train young police officers in making a correct judgement call before engaging in a police pursuit.
It was important to simulate a real police chase in a suburban environment…
…this required a significant force of police officers to block off a large section of a Brisbane suburb to allow filming of the pursuit sequences.
These pursuit scenes were filmed from many angles – including a pedestrian point of view, an ‘in car’ point of view and low level aerials from a helicopter.
Ironically, during the shoot, a local resident tried to run one of the roadblocks and was subsequently arrested for DUI.
This video was filmed so realistically that a warning had to be placed at the start of the DVD, letting people know that viewing may elicit an emotional response.
J.J. Richards
J.J. Richards have been a loyal client for more than a decade and we have produced many community education DVD’s covering Waste Management & Recycling.
JJR are also very proactive with safety management and have a ‘state of the art’ interactive training program using the intranet, for their 1000 plus truck drivers and equipment operators.
A unique feature of this 8 module driver training package is that a driver can log on at their depot, and then complete a module of training by watching a DVD presentation and responding to randomly generated questions.
An incorrect response to a question results in a revisit to the appropriate part of the DVD and then a second opportunity to answer the question.
On successful completion of the module, this sophisticated system automatically upgrades the driver’s HR record giving the driver accreditation for the training.
QR Passenger
We were commissioned by Queensland Rail to produce interactive training DVDs for both QR Network and QR Passenger divisions. These really needed to cut through in delivering safety messages to operational personal.
Most managers and employees understand safety rules and regulations, but many have difficulty in addressing other employees on a matter of safety.
This DVD had to do far more than just educate the viewer on unsafe situations - through a series of ‘self-correct’ and ‘peer-correct’ role plays, the sensitive issue of how to confront and handle unsafe situations was addressed.
Royal Children's Hospital Foundation
For many years, we’ve proudly donated our time in the production of RCHF television commercials.
Commercials have included the 2007 ‘Bequeath’ campaign, featuring Duncan Armstrong…
…and the 2008 ‘Annie’ campaign, in association with Clemenger Harvie Edge. This commercial featured children in hospital wards singing along to the musical ‘Annie.’
We are pleased to continue our involvement to promote this worthy cause.
Personal Eyes
This was a huge project – a complete educational package designed to give a potential patient full and complete information about refractive eye surgery and the various options and risks.
Modules covered the fundamentals of how the eye works, the various methods of correcting eyesight, and all the possible risks and complications.
The DVD has saved operating eye surgeons an enormous amount of time as they no longer have to personally cover all these issues – they now only have the one client meeting prior to surgery to respond to questions.
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From script writing, through filming and editing, to your final video presentation or television commercial...
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Having worked with Sound Images over a number of years I am pleased to say that whilst their work has always been completed to the utmost satisfaction, it has also always been an enjoyable experience. With Sound Images one word comes to mind – consistency - in quality, creativity, service and excellent value for money.
Tip
Website videos should go on the first page. It's like handing out your business card. The first page recommends you, and we all know that first impressions count.
Don't tuck your marketing video away on some page that a visitor might not even get to. Also, give your site visitors the opportunity to skip your video - they could be visiting your site for the second time and don’t want to watch the video again.